ChatGPT Continues to Dominate, Google and Others Decline: The AI for Work Top 100 – July 2024

The Top 100 AI Tools for Work for July shows a slow month as the top 100 tools decreased in web traffic by 4%. The only positive standouts are smaller tools like Synthesia, Invideo, and Fireflies.

We created this monthly list to understand which tools are popular and, therefore, what you should check out if you’re implementing AI in your workplace.

(To get support from a thriving community of leaders responsible for AI in their organizations, join Lead with AI and build your team of AI employees or check out our recommendations for the best generative AI courses.)

Here are the most-used AI tools, based on Similarweb website traffic and search traffic (by name) in June 2024.

Changes in the Top 10: good news for Perplexity, Suno, and GitHub Copilot.

The top 10 AI tools have shown remarkable stability, with only minor reshuffling:

• ChatGPT (including DALL-E) maintains its dominant position at #1, showcasing its continued market leadership, while competitor Google Gemini retains its #3 spot, and Claude remains at #8.
• Canva's AI Suite remains #2, reinforcing its strong image generation and editing position. However, saliently, the company just purchased Leonardo AI (#11, up six places since last month.)
• Quillbot dropped from 4th to 6th place, while GitHub Copilot moved up from the 7th to 6th place.
• ElevenLabs grew from 10th to 9th place, while multi-LLM tool Poe barely hung on to a top 10 spot.

However, while some of these tools moved around in the rankings, in absolute traffic all except for ElevenLabs handed in some traffic.

ChatGPT Continues to Capture 3.1 Billion Visits

After a massive growth spurt last month, ChatGPT traffic is flat this month at a staggering 3.1 billion visits across the web and mobile web version of ChatGPT. (As we've done so far, we've combined chat.openai.com and chatgpt.com traffic.)

With this amount of visits, ChatGPT continues to dominate other leading web properties like The New York Times, Amazon, and Netflix.

Recent announcements, including the long-awaited ChatGPT voice, may lead to further growth of the tool.

Already, user accounts of the new voice capabilities show people being wowed by the platform's capabilities. This video, in which ChatGPT catches its breath in human-like fashion, went viral on social media:

OpenAI also announced it's testing SearchGPT, a "Google Killer" that will likely impact Perplexity more than anyone. Experts largely agree that this move could work out well for OpenAI since search is easier to monetize than ChatGPT itself.

This should be good news for the company, which expects to lose 5 billion dollars this year as training becomes more expensive and headcount costs remain at dizzying levels.

ChatGPT also announced a new model, ChatGPT 4o mini, which delivers high-quality outputs at a fraction of the cost. The real headline here is that 4o mini will replace ChatGPT 3.5 as the free tier of ChatGPT, boosting the product quality for free users significantly. (See all our favorite Free AI Tools here.)

ChatGPT Competitors Claude (which launched its Android app) and Gemini (with its 1,000,000 token context window and that has recently taken the crown on the prestigious Hugging Face leaderboard) didn't fare so well, with -1% and -18% web traffic in June.

AI Image Generators & Editors Keep Growing

Canva AI Suite (#2) and Midjourney (#11) maintain strong positions, but as noted above, Canva made headlines this week for purchasing competitor Leonardo AI (number two in the category.)

As the AI Breakdown pointed out, Leonardo opens many doors for Canva, even if the platform continues under its own name. Opportunities include a lucrative play for commanding more marketing workflows. (See our picks for AI Marketing Tools here.)

Especially as Leonardo is showing growth again, moving from #17 to #11 after dropping out of the top 10 in May, the acquisition is a development to watch.

Besides these players, other tools like Cutout.pro, PIXLR, and Photoroom, all moved up in the top 100. Like last month, the image generation category remains one of growth.

SPONSOR

FlexOS

AI is marching ahead – will you catch up?

‍

Feeling behind on AI? Join our course and community and master AI in just two weeks.

Three live sessions, daily self-study, and community of 80 global business leaders to  understand build your own team of AI tools and ChatGPT agents.
‍

Take tangible steps to transforming your work and life, and learn how to train your organization to do the same.

Sign up today. Slots are limited.

It will be the best ROI on any training, course, or content.

AI Research Tools: Perplexity Up, Everyone Else Down

Perplexity AI's rise to #4 highlights the growing importance of AI in research and Perplexity as a mainstay AI tool for work alongside ChatGPT and others.

Its AI answered 250 million questions in July, up from 500 million last year. (But still paling compared to Google's 8.5 billion daily searches, of course.)

Some power users, including members in our Lead with AI community, now prompt Perplexity simultaneously with ChatGPT and other LLMs like Claude for a more well-rounded answer allowing users to fact-check for hallucinations.

Perplexity itself is not standing still either. This week, it announced that it will cut checks for six major publishers whose articles help deliver quality results to Perplexity users.

While some welcomed the move, others weren't so happy, like the Forbes spokesperson who told Digiday:

"Perplexity came to Forbes with a proposal several months ago, and we chose to decline because it significantly undervalued both our journalism and the Forbes brand. It's critical for AI companies to create fair deals that respect and recognize the time and resources it takes to create impactful journalism."

The money needed comes from subscription revenue and an advertising program to be launched later this year.

Perplexity's success may come at the cost of others in the research category, as all tools, including Liner (-45%), You.com, and ChatPDF, lost considerable traffic and searches.

For a more in-depth understanding of the current state of Perplexity's business and product, I highly recommend this interview with the Media Copilot:

Highest Gainers

Who's growing the quickest? Here are the top 3 fastest-growing AI tools for work in June 2024 across ranking, visits, and searches:

1. Synthesia (Video Generators & Editors)

Synthesia, an AI video generator, lumped from #70 to #63, with a 31% traffic increase and a 28% increase in branded searches.

Like competitor Heygen (still leading at #43), Synthesia delivers "AI spokespeople." The platform can generate a video from a simple text prompt with a realistic person narrating your story.

Companies like Zoom, Xerox and Reuters use this tool to create learning and development material, sales enablement videos, and marketing collateral. Just yesterday, Synthesia launched personalized avatars, which allows you to record AI video as yourself.

2. Invideo.io (Video Generators & Editors):

Invideo, which had been growing over the past months, made it into the top 25 with another 20% traffic boost.

Now boasting 9 million monthly visits, including 1.2 million branded searches, Invideo is a text-to-video tool with a rich editing suite.

Besides producing videos from prompts, Invideo also provides an AI slideshow maker, AI talking avatars such as Synthesia and Heygen, an AI script generator, and an AI voice generator.

3. Fireflies (Meeting Assistant)

While Otter remains the ruler (#45) in this category, Fireflies boosted its traffic and ranking in July, now at #91.

The platform offers parity for most AI meeting notetakers and will likely need to build more unique features to further move up into the top 100. (See our best AI Productivity Tools here.)

The AI for Work Top 100 in July 2024: The Bottom Line

Overall, the AI top 100 showed stability with a 4% traffic decline at 4,5 billion visits. ChatGPT remains the leader by a mile, accounting for 69% of all Generative AI tools for work traffic.

While ChatGPT and other top AI Websites maintain their dominance, we see exciting movements in categories like video generation, audio creation, and research tools.

The data also indicates a growing sophistication in user preferences, with tools that offer unique or highly specialized functionalities gaining ground.

As the market matures, we may see further consolidation around tools that successfully balance ease of use with powerful AI capabilities.

This dynamic environment presents both opportunities and challenges for AI tool developers.

Established players must continue to innovate to maintain their positions, while newcomers can carve out niches by addressing specific user needs or underserved categories. The Leonardo acquisition will be great motivation for AI builders to keep or get going.

As we move into the second half of 2024, it will be fascinating to see how these trends develop and which Top AI Tools will shape the future of work and creativity.

If you're looking for support in driving AI adoption in your company, check out the Lead with AI course and community, or our corporate AI training offerings. You may also enjoy our recently published "36 Tactics to Use for AI Change Management."

The full Top 100 AI Tools in July

For the full Top 100 AI Tools in July, please see below:

Methodology

We reviewed over 400 AI tools referenced in news, online directories, and lists to create this overview. 

Our starting point is usage data from the only standardized source, Similarweb. While no publicly available data source is perfect, Similarweb has scored well in comparative benchmarks. 

Based on their June data, we made our calculations as follows:

• For web traffic, we took the May monthly visits.
• For branded searches (as a proxy for true popularity), we multiplied the percentage of the June web traffic by the percentage of branded searches.
• For the % gained (or lost), we took the June monthly visits and compared it to the May traffic.

We focused on company, enterprise, and individual contributor-focused platforms that bring Generative AI to the workplace. Platforms with an outspoken consumer focus (which may be used at work too, like Character.AI, the number #4 in our AI Top 150) are not included.

Reversely, there may be platforms here that have real utility for work, but consumers also use them. Just look at ChatGPT, which students highly use. We aim to showcase all the great AI technology that can help people work smarter, so we still included such platforms. 

Finally, because of the data source (Similarweb web traffic and branded searches), it also means that huge tools that millions use, but are administered by a few (like most HR tech - see our AI in HR Top 40 and AI for HRIS Software) are lower in the ranking.

We may have overseen some tools, but we believe that this is a comprehensive selection. If we erroneously left out any platforms, please submit your listing for our next report.

We excluded tools that existed before Generative AI unless they were significantly transformed. 

For platforms with fairly significant AI features, like Canva, Notion, and Figma, we applied an estimated percentage of their total traffic that could be attributed to their AI features. 

Often, this is based on statements from the company, like Canva, noting how people have produced over 4 billion AI creations over the past year. Otherwise, we took a standard 2–10% of total web traffic.

Where applicable, like in the case of Grammarly, we used the 'app' version of the website, which is where the actual usage happens. 

Whenever a platform had multiple use cases besides general GPTs, we listed it under its apparent most-used case, analyzed from search data or sub-URL popularity. This is why Canva is under Image Generators, even though it also has a significant presence in the video and presentation generator categories. (Psst, Canva, feel free to contact us with the real data ;))

All of the above paints an obvious picture: this is very much an imperfect view of AI tools' popularity, driven by our curiosity. 

For some web tools, the proxies we've taken for usage could be solid, as web traffic and search dominance likely reflect how often people use a tool like Quillbot, which all takes place on the website.

For others, like software you can download (Descript, the Office version of Microsoft Copilot) and tools that mostly get used through plugins (Grammarly) or apps, this is only a tertiary indication of potential popularity.

In future months, we'd love to include real usage numbers, as reported by these platforms, to create better rankings.

About FlexOS: A Happier Future of Work

FlexOS believes we deserve a happier future of work.

AI can be a powerful ally in doing less and more meaningful work.

Join more than 40,000 tech-forward and people-centric leaders by subscribing to our newsletters.

Partner with FlexOS 

Would you like to highlight your platform on this page? 

We don't alter our rankings because we are here to help potential buyers, but we can help introduce you to them with a featured placement.

Find out more about FlexOS partnership opportunities.

‍