AI is moving at lightning speed, and the Top 100 AI Tools for Work reflect this. 

We created this monthly list to understand which tools are popular and, therefore, what you should check out if you’re implementing AI in your workplace.

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Here are the main movements in the list of most-used AI tools, based on Similarweb website traffic and search traffic (by name) in May 2024.

1. ChatGPT grew 74%, expanding the total AI tool reach to over 4 billion and dominating all competitors plus Netflix and Reddit.

In May, we saw the Top 100 AI Tools for Work grow by 43%, led by a massive growth spurt of ChatGPT.

With 3.1 billion site visits in May, ChatGPT remains the world’s most popular AI tool:

Up from 1.8 billion in April, the growth of 74% is based on visits across both domains on which ChatGPT is or was available.  

In May, OpenAI moved ChatGPT visitors from its original subdomain, chat.openai.com, to a new domain, chatgpt.com. Although it started redirecting traffic in March, the major move happened in May. 

Even accounting for some traffic double-counted due to this move, it’s clear that ChatGPT is continuing to gain in popularity:

This certainly dispels the frequently heard story that ChatGPT is losing steam: quite the contrary. 

So, as ChatGPT continues to dominate, let’s examine a few other charts about this Generative AI behemoth:

ChatGPT is a Laptop Staple

Where are you using ChatGPT most? When it comes to using the browser version, for most, the desktop reigns supreme.

This makes sense, as the desktop is the easiest way to collaborate with ChatGPT for work (and study) purposes. Seeing how much traffic will change once OpenAI releases the previously announced ChatGPT Desktop App will be interesting.

ChatGPT’s Appeal is Global: The US leads in absolute numbers, but relatively, Brazil, the UK, and Indonesia have the highest users. 

While the US is the largest market in absolute numbers, May’s data shows that markets like India and Indonesia are also significant ChatGPT users.

India, with a much higher population, is close to the US in ChatGPT usage (10.73% vs. 12.81%), and Indonesia, with almost 20% fewer people than the US, claims the third spot with 8.97% of total ChatGPT traffic.

Considering the total population and the percentage of those with access to the internet, the picture looks different. Per online user, Brazil (#1), the UK (#2), and Indonesia (#3) lead in ChatGPT usage.

Besides being more active on ChatGPT than most people think, Indonesia also boasts the highest engagement metrics, with the longest visit duration and most pages per visit.

ChatGTP is Now Beating TikTok and Reddit

In January, we already wrote that ChatGPT generates more traffic than Netflix, Pinterest, and The New York Times. 

In June, ChatGPT became the 13th most visited website globally, additionally surpassing TikTok, Reddit, and Amazon. 

Google and Wikipedia are the only websites in the information and research category that are still ahead of ChatGPT. The question, of course, is: for how long? 

ChatGPT Dominates All AI Tools and LLMs

Given that ChatGPT beats massive sites like Reddit and Netflix, it’s no wonder it also beats all other AI tools and LLMs.

ChatGPT now represents 67% of all traffic to the Top 100 AI Tools for Work, up from 55% last month. 

ChatGPT also dominates its category, which for this report includes Google Gemini, Microsoft Copilot, Pi, Claude, and Mistral Le Chat. Within this group, ChatGPT is responsible for 85% of visits. 

Its closest competitor, Google Gemini, captures 419 million visits or 11% of traffic, followed by Claude, which dipped slightly to 66 million visits or 2% of LLM traffic. 

2. LLMs Like ChatGPT and Claude Account for the Lion Share of AI Tool Usage

Not surprisingly, the above data means that, as a category, ChatGPT and the like represent the vast majority of AI tools.

Out of the Top 100 AI tools, LLMs, including ChatGPT, Google Gemini, and Claude, represent 78% of all traffic.

Image generators including Canva Magic Studio (which we discussed extensively in the March report), Midjourney, and Leonardo.AI represent 6% of all the AI for Work Top 100 traffic.

Research tools like Perplexity AI, Liner, and ChatPDF are the third most popular category, and responsible for almost 4% of total traffic.

For most people, ChatGPT and co are still the easiest, best, and most valuable way to interact with Generative AI. 

This will likely continue to be the case as these tools enrich their offerings, like ChatGPT launching human-like voice conversations and Claude offering collaboration tools alongside live previews of coding assignments in “Artifact.” 

All traffic and searches in the category break down as follows:

3. Image Generators and Editors Remain the Most Competitive Category

The consolidation we predicted in the March report hasn’t taken place yet, but it’s clear that the usage of AI image generators is highly fragmented across a large number of tools.

Out of the 100 AI tools in this list, 21 are image generators and editors. 

From Canva embedding AI tools into its core platform to the tune of 4 billion AI creations to specialized tools like Adobe Firefly, this category remains both popular and highly competitive. 

While many platforms compete in the category, many still see positive growth. This month, especially Ideogram (+ 32%), PixelCut (16%), and Photoroom (+13%) saw their usage expand. 

4. AI Audio Generators Suno and Udio Are Among the Fastest Gainers – But Also Have Lawsuits Waiting for Them

Typing in a few words and getting an entire personalized song, including music and lyrics, in return would have seemed wizardry just a year ago. But in the era of Generative AI, it’s now considered mainstream. 

We spotted Suno, one of our favorite AI websites and the ‘original’ AI music generator, in the March report, and covered its meteoric rise into the top 10 in the April report. 

Since, Suno moved up a few more spots to land at number 6, and is the fastest riser of the Top 100 with a 107% gain:

But Suno is no longer alone in the AI music game. 

In April, especially Reddit and TikTok were overflowing with praise for a new Suno competitor, Udio, and in last month’s report we saw the tool rising to #19. 

This month, Udio boosted its performance further and is not only one of the fastest gainers, but is now the #17 overall most used AI Tool for Work. 

But, there’s bad news too:

Suno and Udio were sued by major music labels because “Suno and Udio’s software steals music to “spit out” similar work.” The Recording Industry Association of America is asking for $150,000 per created song – which could be quite the sting for these tools.

5. AI Powerpoint Maker Gamma, Academic Research Tool Consensus, and Image Generator Ideogram Amongst Notable Entries

While almost all of the Top 100 tools are important to know and try out, a few noteworthy entrants deserve a bit of extra attention.

This month, we’re looking at:

#12: Gamma (+6)

Gamma, our favorite AI presentation generator, gained another 6 spots to land on number 12. 

Among the demos we share in the Lead with AI course, Gamma always receives the most “I can’t believe this works.”

From a simple prompt, Gamma can generate an entire presentation, including flow, slide design, detailed copy, and images. No wonder consultants are worrying about their jobs :)

#21: Ideogram (+7)

In a sea of image generators, Ideogram originally stood out for its ability to generate text properly, something other AIs struggled with. 

But the team is not sitting still. Just in the month leading up to the data for this report, it launched a new Pro creator plan, and updated its website look and feel.

It also introduced ‘Tiles’, which allows users to create backgrounds with repeating images and text that scale endlessly. With no borders or interruptions in sight, this will surely be of great help for designers and business owners, like this coffee shop:

Ideogram gained 7 spots and landed at #21 in this month’s AI Top 100 report.

#57: Consensus 

If Perplexity is “Google and ChatGPT having a baby,” then Consensus is its older and nerdier sibling. Another one of our favorite AI websites, Consensus gives answers based on academic research papers only.

For anyone doing research, writing blog posts, or drafting articles, Consensus helps ensure you don’t misquote a study as Perplexity tends to do. It digs deep into papers and surfaces the most relevant content, while allowing you to go into the source yourself for final validation.

The research tool gained another 12 spots in this month’s Top 100 and lands at #57. 

The full Top 100 AI Tools in June

For the full Top 100 AI Tools in June, please see below:

Methodology

We reviewed over 400 AI tools referenced in news, online directories, and lists to create this overview. 

Our starting point is usage data from the only standardized source, Similarweb. While no publicly available data source is perfect, Similarweb has scored well in comparative benchmarks. 

Based on their May data, we made our calculations as follows:

• For web traffic, we took the May monthly visits.
• For branded searches (as a proxy for true popularity), we multiplied the percentage of the May web traffic by the percentage of branded searches.
• For the % gained (or lost), we took the May monthly visits and compared it to the April traffic.

We focused on company, enterprise, and individual contributor-focused platforms that bring Generative AI to the workplace. Platforms with an outspoken consumer focus (which may be used at work too, like Character.AI, the number #4 in our AI Top 150) are not included.

Reversely, there may be platforms here that have real utility for work, but consumers also use them. Just look at ChatGPT, which students highly use. We aim to showcase all the great AI technology that can help people work smarter, so we still included such platforms. 

Finally, because of the data source (Similarweb web traffic and branded searches), it also means that huge tools that millions use, but are administered by a few (like most HR tech - see our AI in HR Top 40 and AI for HRIS Software) are lower in the ranking.

We may have overseen some tools, but we believe that this is a comprehensive selection. If we erroneously left out any platforms, please submit your listing for our next report.

We excluded tools that existed before Generative AI unless they were significantly transformed. 

For platforms with fairly significant AI features, like Canva, Notion, and Figma, we applied an estimated percentage of their total traffic that could be attributed to their AI features. 

Often, this is based on statements from the company, like Canva, noting how people have produced over 4 billion AI creations over the past year. Otherwise, we took a standard 2–10% of total web traffic.

Where applicable, like in the case of ChatGPT and Grammarly, we used the 'app' version of the website, which is where the actual usage happens. 

Whenever a platform had multiple use cases besides general GPTs, we listed it under its apparent most-used case, analyzed from search data or sub-URL popularity. This is why Canva is under Image Generators, even though it also has a significant presence in the video and presentation generator categories. (Psst, Canva, feel free to contact us with the real data ;))

All of the above paints an obvious picture: this is very much an imperfect view of AI tools' popularity, driven by our curiosity. 

For some web tools, the proxies we've taken for usage could be solid, as web traffic and search dominance likely reflect how often people use a tool like Quillbot, which all takes place on the website.

For others, like software you can download (Descript, the Office version of Microsoft Copilot) and tools that mostly get used through plugins (Grammarly) or apps, this is only a tertiary indication of potential popularity.

In future months, we'd love to include real usage numbers, as reported by these platforms, to create better rankings.

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